As Professor of Mental Health and Nutrition at Teesside University, Patrick Holford may soon be advising students on the importance of proper presentation for their academic work. It is therefore distressing to note that he is rather more lax about standards on his own website.
Dr Alex Richardson has researched – among other things – the links between food, behaviour and conditions like dyslexia. PatrickHolford.com is selling her latest book, but it appears that their copywriter may not have been taking his/her fish oil: there are rather too many typos in the text. Parents are informed that “The right food choices can transform your chiild [sic].” Maybe they will, eventually, even allow the development of an adult who can spell ‘child’.
Readers are also told that “What your child easts [sic] can have a profound effect on his or her ability to read, write, concentrate and remember things”. Apparently, Richardson “explains why common culprit foods can be so damaging – and so irrisistible [sic] – and shows how to brign [sic] the best choices”. It is always good to be reminded that “Richardson is a research fellow at Oxford Univesity [sic]. She is one of the UKs [sic] leading authorities on the impact of nutrition and environment on the brain”.
Here at Holford Watch, we advise that – when writing about treatments for dyslexia and other learning difficulties – one should take care with spelling and grammar. If PatrickHolford.com doesn’t start being more careful about this soon, we’ll have to start billing Holford for our helpful proof-reading service.