Daily Archives: April 15, 2009

People Successfully Convinced that Healthy Food Is Expensive So Resorting to Supplement Pills: Patrick Holford and Vitazyme

Patrick Holford on ITV Lunchtime 16 April 2008
Former Visiting Professor Patrick Holford is Head of Science and Education at Biocare so he has a substantial and understandable interest in selling supplements. Creating a large-scale market for supplements depends upon several factors. The factors include convincing people that:

  • they have clinical or ‘sub-clinical’ vitamin or mineral deficiencies
  • the food that is commonly available and forms their regular diet is deficient in vitamins, minerals and other micro-nutrients
  • there is good evidence that supplements improve health or are adequate prophylactics.

All of these claims will be familiar from regular media items or the work of those with self-conferred expertise in nutritionism. Continue reading

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