BBC1 lets Scott Quinnell plug Dore, uncritically

I was interested to see this clip on YouTube: apparently broadcast 26/6/09*. The interviewer gives Scott Quinnell ample time to plug Dore for the treatment of dyslexia, dyspraxia, ADHD, autism and Asperger Syndrome. There are a number of important issues that the segment fails to cover. Among other concerns:
– There is no mention of the lack of good evidence that Dore is effective, or the high cost of the programme.
– There is no mention that Dynevor, which now owns Dore, was established by Quinnell (the interviewer actually introduces Quinnell’s involvement in Dore as ‘charity work’, although Quinnell makes clear that Dore is a business).
– There is no mention that Dore UK went into administration last year (something that prospective clients might want to know about, before they hand over their money).

It is also interesting to note that Quinnell states that “my spelling’s better, but I still need to learn to spell”. This may be an illustration of how Dore can appear to ‘cure’ specific learning difficulties: while the difficulties of clients persist, they attribute them to other factors (such as being too busy to learn to spell) rather than the specific learning difficulties.

Without any critical discussion, the BBC were left broadcasting what was little more than an advertorial for Dore. Deeply unimpressive, and hard to square with the BBC’s Charter. Quinnell may have been a great rugby player – clearly, he has achieved a lot in his life – but this does not make him an appropriate person to give evidence-based advice on approaches to specific learning difficulties. His involvement with Dore and Dynevor also leaves him with potential competing interests.

* Hat tip to a correspondent who has been following the tennis.


Filed under ADHD, autism, autistic spectrum disorders, Dore, dyslexia, dyspraxia

10 responses to “BBC1 lets Scott Quinnell plug Dore, uncritically

  1. PR Hucksterism.

    Didn’t the BBC (You and Yours?) run an ‘expose’ on Dore and blamed unfawning media for not questioning it, despite having unfawningly promoting it some months before?

    • Thanks. To be fair, it’s quote possible that BBC staff decided this was a good idea off their own backs (Quinnell is a well-known sportsman, I guess).

  2. Had no idea that Quinell now effectively owns Dore – what a spectacular oversight of conflict of interest by the Beeb…!

    • Yes – shame the BBC (apparently) missed this. Although not clear whether Quinnell actually owns much, or whether unnamed parties in the consortium hold the lion’s share.

  3. miss ellie

    I could see nothing wrong with his interview? Scott was talking about his difficulties with dyslexia, the interviewer asked him and he answered.The interview was primarily about Wimbaldon and the Lions tour of South Africa, not an investigation into Dore.

    Scott saw Dore as his salvation and is passionate about it, good on him. It wasn’t supposed to be an arena to have an argument about the pro’s and con’s of whether Dore works or not and its bankrupsy, at the end of the day it worked for him.

    • Rob

      At the end of the day, he says and/or thinks it worked for him.

      • I imagine that Quinnell believes it worked for him, too. However, it is not appropriate for the BBC to allow controversial commercial products to be plugged in this way.

    • If SQ says himself that he still can’t spell, then it clearly hasn’t ‘worked for him’ to improve his spelling.
      Using proxy endpoints like eye movements and balance, and not looking at meaningful changes in literacy, means they simply can’t tell if Dore actually helps people to read and write.

  4. Pingback: BBC “never intended to give Quinnell a platform in any way to promote Dore” « Holford Watch: Patrick Holford, nutritionism and bad science

  5. Pingback: ITV Yorkshire allows Dore to be promoted uncritically: UPDATED « Holford Watch: Patrick Holford, nutritionism and bad science

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s