Professor Maggie Snowling, a literacy expert based at York University, has analysed the trial most often used by promoters of the programme. She said: “There were no significant improvements on the key tasks of reading and writing. The improvements were in things like threading beads.”
Shirley Cramer of the charity Dyslexia Action welcomed the ruling. “The ASA have looked carefully at the evidence, which is what we have done. Scientists have said you cannot make claims on the basis of this flimsy evidence.”
She said that parents found paid-for internet links particularly confusing as many did not realise they were in effect advertisements.
“A lot of parents use the internet to research these problems, but one of the worrying things with this sort of commercial stuff is that parents often find it difficult to tell what is legitimate and what’s not.”
In the past she says the charity has been “innundated” with calls from people who felt let down after spending thousands on the controversial courses.
She added that personalised exercises can help some people with dyspraxia – but these are available on the NHS.
The Mirror reports that
the Advertising Standards Authority has asked Dynevor to stand up its claims.
The firm sent two studies but the ASA ruled both flawed and said the online plugs were misleading.