Tag Archives: dyslexia

More Dore: now it’s “Dyslexia and ADHD The Miracle Cure”

In the aftermath of a recent radio discussion, Ben Goldacre reported that the “barefaced cheek of [certain] characters will never cease to amaze and delight me.” We were amazed – albeit not entirely delighted – to see a striking example of Wynford Dore’s chutzpah: the 2008 edition of his book is titled “Dyslexia and ADHD The Miracle Cure” [sic] (it was previously ‘just’ called “Dyslexia: The Miracle Cure). There was not good evidence that Dore offers a miracle for dyslexia (or any learning difficulty) – a fact that has been repeatedly, and forcibly, pointed out – but that did not stop Dore from extending the claims for his ‘miracle cure’ to cover ADHD as well. Given that Dore himself states that “dyslexia is not a “disease” and, therefore, cannot be ‘cured'”, it is surprising that the title of his book changed to include ‘ADHD’ but not to exclude the misleading reference to a ‘miracle cure’.


Genuinely amazing, though not in a good way.


Filed under Dore

Paul Flynn MP: Dore Leppard

Gratifyingly, Paul Flynn has now followed up some of the discussions around the Dore treatment for dyslexia and other conditions:

What EDM persuaded great journalist Ben Goldacre (below) to say “Parliament congratulating bloggers while castigating the media? It’s like a dream come true. I’m going to put on some Def Leppard and punch the air.”
It was about the so called-Dyslexia cure Dore. Now the splendid Welsh Language current affairs programme Taro Naw is preparing a programme on the debacle.

It was convenient to do an interview on the Maes yesterday as my contribution. One of the questions was how could we argue against the value of Dore for dyslexic children if parents notice an improvement.

This is not unusual even when medicine and treatment are inert. Placebos have a great record in curing illnesses. Nature and the human body are marvellous at improving health.

Dore expanded rapidly with a treatment that cost £2,000 and had not been subjected to rigorous scientific appraisal. Continue reading


Filed under Dore, dyslexia

Paul Flynn MP and Welsh Assembly Report on dyslexia and Dore

Zombie Fish

Paul Flynn MP has just blogged about a pretty depressing draft final report [PDF] for the Welsh Assembly, on Support for People with Dyslexia in Wales. As Flynn argues, while there is a lot that’s positive in the Report, the Assembly “is headed down a couple of blind alleys on Dyslexia.” In particular, Flynn notes that:

The Assembly report says, “”All the different types of support that
demonstrated to them had clearly identifiable benefits.” This has not been shown to be the case: for example, Dore and Brain Gym both lack a plausible mechanism of action and any good research to show effects beyond placebo.

Continue reading


Filed under Dore, dyslexia

Dore’s assets (but not its debts) are bought by Wynford Dore

We have just heard that the assets of both DDAT UK and Camden Holdings limited (both of which traded as Dore) have been bought by Wynford Dore.  As the Sun reports, Dore

Founder, the paint millionaire Wynford Dore today bought the assets of the company.

But he has taken NO responsibility for its debts.

That means staff owed thousands of pounds in wages and parents who paid more than £2,000 for the controversial course are likely to be left out of pocket.

Administrators have confirmed that neither Dore, nor rugby ace Kenny Logan — who was a director of the company — is legally obliged to repay creditors. Continue reading


Filed under Dore

More Dore media coverage: Bad Science and the Sun

A quick post to note some more of the unfolding coverage of Dore UK’s closures. Ben Goldacre uses his Guardian bad science column to point out that, when analysing the coverage of Dore:

it seems the bloggers win on timeliness, accuracy, relevance, effort, ethics, and stupid names. Continue reading


Filed under autism, Ben Goldacre, Dore, dyslexia, dyspraxia

Sun, Times and Independent articles on Dore closure

The Sun, Times and Independent have just published articles on Dore UK going into administration: it’s great to see this getting into the mainstream media. The Sun’s the Times’ articles are excellent – so we’ll look at those first. Then we’ll take a brief look at why the Independent‘s article is so poor. Continue reading


Filed under Dore

Dore UK go into administration: updated 6 times

Following Dore Australia’s move into administration at the end of last week, Dore UK has now also gone into administration. A Dore staff member on Dore’s discussion forums stated that they have gone into administration, and Dore UK staff were told about the move after lunch today. Dore states that they are “closing all of the UK centres which deliver the Dore Programme with immediate effect…We are presently exploring alternative arrangements to ensure every client is cared for”: I hope that this is does prove to be the case, and that staff will get what they are owed. See UPDATE 2 below, though, for a statement from Dore’s PR firm claiming that this is ‘restructuring’ instead of ‘administration’.

Firstly, we would offer our sympathies to all those who are caught up in this. Citizen’s Advice Bureau can be an excellent source of free practical advice on your rights in this type of situation; if you’re a member of a trade union, they will also often be able to help (and should definitely be contacted if Dore have made you redundant).

Secondly, we would like to point out the differences between how the blogosphere and the mainstream media dealt with Dore. A number of blogs noted the limited evidence for Dore’s efficacy – among others, see Bad Science, Brainduck, Gimpy, Left Brain/Right Brain, Podblack, and right here on HolfordWatch – while Gimpy raised the issue of financial problems with Dore back in January. However, the mainstream media has continued the overwhelmingly positive coverage of Dore, notwithstanding any such concerns.

Perhaps most damningly, You & Yours – nominally Radio 4’s flagship consumer programme – had positive coverage about Dore on last Monday [MP3]: immediately after Dore Australia went into administration leaving staff and clients unsure what would happen to what they were owed. You & Yours did know about the problems in Australia – I phoned them myself to tell them – but as far as I can tell they haven’t chosen to cover this (or to return my call).

More broadly – as we have noted on this blog – the mainstream media seem much happier to cover ‘miracle cure’ stories than to write about criticisms of the evidence for such ‘miracles’. Even after – to my shame – I was pedantic enough to call and e-mail a number of media outlets to let them know about a new article trashing Dore’s research base, no-one chose to cover this story. There are definitely questions to be asked about the media’s role in the rise of Dore, and Dore’s often-uncritical acceptance.

We will update this post when more news becomes available (you can e-mail us at holfordwatch at googlemail dot com if you would like to pass anything on, in confidence if necessary). We very much hope that things work out well for Dore staff and clients.

UPDATE 1: Gimpy and Podlback have now both posted on this.

UPDATE 2: Apparently, this morning Phil Hall Associates denied that Dore UK was going into administration, supplying a statement to the media that:

The business is being restructured to make it more cost efficient. We will be communicating directly with our clients. Plans are being drawn up to ensure that every patient is able to complete their programme. Wynford Dore has subsidised the programme to the tune of £15 million and is unable to sustain that level of investment any longer.

UPDATE 3: Gimpy has now blogged about a statement from Wynford Dore to UK clients. Apparently, Dore clients will be contacted next week.

UPDATE 4: Ben Goldacre’s Guardian Column this weeks looks at Dore, and the way that they were able to market their ‘miracle cure’ through the media. The announcement of Dore’s move into administration – or ‘restructuring’ – came in too late for inclusion in the column.

UPDATE 5: Brainduck blogs about the history of the Dore programme, how they have handled their financial troubles, and offers some good advice for the staff and clients caught up in this.

UPDATE 6: There are now reports of problems with Dore US. We will update this blog when we have confirmation.


Filed under Dore, dyslexia