Tag Archives: public understanding of science

Science So What? So Everything: FOIA response

We are pleased to say that we have now received a detailed response from the Public Communications Unit to our Freedom of Information Act Request about Science So What? So Everything. The full response is below, in blockquotes; text in italics is our original questions. We have inserted some comments. there is a lot of detail here, though – we will return to this in future, but wanted to get this online ASAP.

What budget has been made available for the campaign, and how much has been spent?

So far, £600K has been spent on the campaign. Continue reading


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Science So What? So Everything. Freedom of Information request and blog comment

We have previously posted some criticisms of aspects of the Science So What? So Everything? campaign. Elliot from the campaign has now responded to our guest post on Science: So What and science communication. We are grateful to him for getting back to us. However, we do have a number of concerns about his comment. Continue reading


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Science: So What? campaign modifies claims about childhood nutrition

We’ve previously pointed out that the Science: So What? campaign overplayed the evidence on childhood nutrition. They claimed that

long-running research involving hundreds of children has now decisively proven, for the first time, the direct link between infant diet and later obesity. It’s a fact: babies who eat plenty of fresh fruit and vegetable have a significantly reduced risk of obesity in later life.

While we are all in favour of eating plenty of fruit and veg, we aren’t aware of research decisively proves this type of link. We were therefore pleased to see that Science: So What? have modified their claims. They now state that:

Research, looking at the diet of hundreds of children, suggests a strong link between infant diet and later obesity and eating habits in later life

This is a definite improvement, though it is still a shame that they do not link the articles they are referring to. Continue reading


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